vision labbeta

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October 19, 2026 · 1 min read

A fresh look for vision lab

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vision lab has a new look. We refreshed the brand and the whole site so that what you see is as clear as what you do: ask one question, let your people rank the answers together, and turn the best ideas into a decision.

Nothing about how your projects work has changed. Projects already running carry on exactly as you set them up.

A refreshed brand

Deep slate and a confident blue, with a warm gold for the one thing to do next. The name now sits in plain lowercase, quiet and easy to read, on every page and in every email.

Calmer, clearer pages

Cards are softer and spaced to be read, not scanned past. Buttons say what they do, and the main action on each page is the one that stands out. Ideas show their rank and how often they were chosen at a glance.

Easier to start

You can go live in about a minute without making an account. Type your question, add a few ideas and share the link. Save the project with an email when you are ready, and nothing you have built is lost.

Easier on a phone

Voting, adding ideas and reading the results were all checked on small screens, so the people you ask can answer from wherever they are.

And the rest

  • A Projects home where each stage, from Ask to Share, is one tap away.
  • Simple, consistent colours and type across the site and the reports you share.
Try it on a question of your ownTake part in the live demo, then start your own project.Try the live demoStart your own project
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